Role

Senior Visual Designer

Focus

Campaign design, digital advertising, art direction, scalable creative systems

Impact

Helped teams produce campaign creative at scale while maintaining a recognizable and consistent visual language across formats.

Challenge

Digital advertising has very little time to communicate. Creative needed to capture attention quickly, deliver a clear message, and adapt across multiple placements without becoming repetitive or disconnected from the larger brand.

Contribution

I developed campaign concepts and modular visual approaches that could flex across formats, placements, and messaging variations. I focused on strong hierarchy, concise communication, and systems that allowed creative to evolve without rebuilding everything from scratch.

Outcome

A cohesive family of campaign assets designed to support engagement, experimentation, and consistent execution across digital channels.